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Where vision meets investment

INVESTING IN EGYPT'S FUTURE

September 2026

SUMMIT AGENDA

Tuesday, 23 September 2025

9:00 AM
Registration
Registration, networking & coffee
10:00 AM
Opening Ceremony
Emcee welcome remarks
10:02 AM
Opening remarks
Opening remarks from Informa Markets

Alexander Heuff, Group Director, Cityscape

10:05 AM
Welcome Remarks
Welcome remarks by conference chairman
10:10 AM
Ministerial Keynote Session
Sustainable Urban Growth: Egypt's Housing Strategy Toward Vision 2030

This opening keynote will outline how the nation's ambitious housing initiatives align with Vision 2030, highlighting sustainable urban development across new cities, innovative public-private partnerships, and investment opportunities in affordable housing. The session will showcase Egypt's strategy to balance rapid urbanization with sustainability while addressing critical housing needs for all income levels.

H.E. Eng. Sherif El Sherbiny, Minister of Housing, Utilities and Urban Communities, Egypt

10:20 AM
Opening Panel Discussion
Economic Transformation and Growth within the Egypt Vision 2030

This high-level panel discussion will focus on Egypt's economic transformation agenda driving the country's financial resilience and sustainable development, within the context of the core pillars of Egypt Vision 2030.

Moderator:

Dr. Ismaeel Tharwat, Asst. Professor, Department of Economics, American University of Cairo, Egypt

Panelists:

Sara Eid, Advisor to the Minister of Finance for Bugdet Transparency Matters and Citizen Engagement, Egypt

Reham El Desoki, Strategist Economist, Investment & Policy Advisor and Consultant, Egypt

11:00 AM
Spotlight session
The role of the non-bank financial sector in supporting real-estate development

The Egyptian non-bank financial sector is pivotal in driving real-estate growth by providing innovative alternative financing tools that cater to the wider market needs. The recent regulatory reforms have introduced innovative mechanisms such as crowdfunding through real-estate funds and fractional ownership, enabling wider investor participation and improved access to capital. Additionally, tools like real estate listings in the capital market and securitization enhance liquidity and attract institutional investment. Together, these measures support sustainable real estate development and advance governance in the Egyptian market, expand financing options for developers, and empower individuals to invest in the property market.

Senior Representative, Financial Regulatory Authority, Egypt

11:20 PM
Fireside Chat
Investing in Egypt’s Multi-Sector investment landscape – From real estate & urban development, wellness, tourism and hospitality to industry and logistics

Egypt’s investment prospects seem to be ripe across sectors, this session delves into diverse investment opportunities across sectors thereby giving investors a bird’s eye view of Egypt’s evolving yet promising investment landscape.

Moderator:

Bassem Fayek, Managing Director and Partner, Boston Consulting Group

Panelists:

Hossam Heiba, President - General Authority for Freezones and Investment, Ministry of Investment & Foreign Trade, Egypt

12:00 PM
Break
Networking and Refreshments Break
12:30 PM
Panel Discussion
Global Capital Flows: Maximising investment potential in Middle East’s real estate market

Since 2021, the appetite for cross-regional investment continues to grow as GCC investors seek diversification and strategic positioning across the Middle East. Featuring insights from key decision-makers and industry leaders from across the GCC and various Middle Eastern countries, this panel provides a comprehensive roadmap for strengthening investment corridors between GCC nations and the dynamic real estate landscape across the Middle East.  

Moderator:

Eng. Fathallah Fawzy, Chairman, MENA for Real Estate Development Consultancy

Panelists:

 

Dr. Mohammed Al Qarnas, Executive Director of Real Estate Development Empowerment, REGA, KSA

 

Dr. Mohammad Baydoun, Senior Vice President-Development and Concepts Ultra-luxury Sales, DAMAC Properties, UAE

 

Eng. Mohamed El Taher, CEO, Saudi Egyptian Developers, Egypt

 

Eng. Bassel El Serafy, CEO, Adeer International, Egypt

1:10 PM
Spotlight Session
The next frontier of innovation for the New Administrative Capital

The New Administrative Capital has begun rewriting the nation’s future. It’s journey to evolve into a beacon of innovation across North Africa and the Middle East has been beyond impressive. The next phase of development represents not just expansion, but where cutting-edge urban planning meets Egyptian ingenuity to create a city that rivals the world's most advanced urban centers.

H.E. Eng. Khaled Mahmoud Abbas, Chairman and Managing Director, ACUD, Egypt

1:30 PM
Special Address
Fiscal Policy: Building Egypt's Economic Future

A balanced fiscal policy focused on maintaining stability while fostering growth serves as the cornerstone of Egypt's economic transformation strategy. By enhancing confidence in the economy, the Ministry of Finance aims to unleash private sector potential and attract foreign investments that drive sustainable development across our urban landscape. Ministry’s approach emphasizes effective spending to improve productivity and support demand, ensuring that government resources generate maximum economic impact for infrastructure projects and development initiatives. Additionally, the Ministry is committed to developing a vibrant debt market that functions as a benchmark for private sector financing, providing developers and businesses with reliable access to capital at competitive rates.

H.E. Yasser Sobhi, Vice Minister of Finance for Fiscal Policy, Ministry of Finance, Egypt

1:50 PM
Panel Discussion
Tourism & hospitality x real estate - Highlighting synergies, closing gaps and exploring the dynamics

Tourist arrivals into Egypt are said to hit 30 million by 2030. The convergence of tourism, hospitality and real estate sectors will represent a dynamic intersection that’s reshaping investment landscapes and development strategies. Join us as we explore new opportunities for investors, developers, and operators while meeting evolving consumer demands. 

Moderator:

Ghada Shalaby, Executive Director, Egyptian Hotel Association & Former Vice Minister for Tourism, Egypt

Panelists:

Ahmad Hozaien, Regional Vice President, Mariott International

Ibrahim El Missiri, Group CEO, Abu Soma Development Company

Alaa Akl, Chairman and CEO, Jaz Hotels

Lars Geweyer, CEO- Hospitality Division, ADD Properties

2:40 PM
Fireside Chat
The big proptech debate - Why is this so important for Egypt? What’s in it for investors?

Proptech in Egypt is seeing massive adoption and is being driven by increasing need for transparency, streamlined processes and enhanced customer experiences. As the global PropTech market is expected to reach $90 billion in the coming years, Egypt's real estate sector is actively participating in this technological revolution, adapting and implementing innovative solutions to meet the changing demands of the market.

Speaker:

Abdel-Azim Osman, Co-Founder, Chief Product and Marketing Officer, Nawy

3:00 PM
Panel Discussion
The Retail Goldmine | Exploring Egypt’s true potential for retail – Understanding gaps, opportunities for investors and outlook

Egypt represents the Arab world’s largest consumer market, driven by a young demographic where 60% of the population is under 30 years old. Traditional retail still commands over 50% of the market share as major E-commerce players battle it out to claim much more significant market share. Join us to explore this undervalued sector poised for explosive growth where early movers will capture extraordinary returns in one of the region's most promising yet overlooked markets.

Moderator:

Nihal El Koussi, Managing Director, North Africa and Levant, NielsenIQ

Panelists:

Rasha Azab, Managing Director – Shopping Malls, Majid Al Futtaim Properties, Egypt

Ahmed Dasha Badrawi, Executive Vice-Chairman, Marakez (Fawaz Al Hokair Group), Egypt

Mohamed Galal, Chairman and Founder, TSM 

4:00 PM
Closing
Closing Remarks
4:25 PM
Networking
Networking Lunch
5:25 PM
Closing
End of Cityscape Summit
AN EVENT WORTH ATTENDING