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September 2026
Cityscape Egypt is part of the Informa Markets Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
Where vision meets investment
SUMMIT AGENDA
Tuesday, 23 September 2025
Alexander Heuff, Group Director, Cityscape
This opening keynote will outline how the nation's ambitious housing initiatives align with Vision 2030, highlighting sustainable urban development across new cities, innovative public-private partnerships, and investment opportunities in affordable housing. The session will showcase Egypt's strategy to balance rapid urbanization with sustainability while addressing critical housing needs for all income levels.
H.E. Eng. Sherif El Sherbiny, Minister of Housing, Utilities and Urban Communities, Egypt
This high-level panel discussion will focus on Egypt's economic transformation agenda driving the country's financial resilience and sustainable development, within the context of the core pillars of Egypt Vision 2030.
Moderator:
Dr. Ismaeel Tharwat, Asst. Professor, Department of Economics, American University of Cairo, Egypt
Panelists:
Sara Eid, Advisor to the Minister of Finance for Bugdet Transparency Matters and Citizen Engagement, Egypt
Reham El Desoki, Strategist Economist, Investment & Policy Advisor and Consultant, Egypt
The Egyptian non-bank financial sector is pivotal in driving real-estate growth by providing innovative alternative financing tools that cater to the wider market needs. The recent regulatory reforms have introduced innovative mechanisms such as crowdfunding through real-estate funds and fractional ownership, enabling wider investor participation and improved access to capital. Additionally, tools like real estate listings in the capital market and securitization enhance liquidity and attract institutional investment. Together, these measures support sustainable real estate development and advance governance in the Egyptian market, expand financing options for developers, and empower individuals to invest in the property market.
Senior Representative, Financial Regulatory Authority, Egypt
Egypt’s investment prospects seem to be ripe across sectors, this session delves into diverse investment opportunities across sectors thereby giving investors a bird’s eye view of Egypt’s evolving yet promising investment landscape.
Moderator:
Bassem Fayek, Managing Director and Partner, Boston Consulting Group
Panelists:
Hossam Heiba, President - General Authority for Freezones and Investment, Ministry of Investment & Foreign Trade, Egypt
Since 2021, the appetite for cross-regional investment continues to grow as GCC investors seek diversification and strategic positioning across the Middle East. Featuring insights from key decision-makers and industry leaders from across the GCC and various Middle Eastern countries, this panel provides a comprehensive roadmap for strengthening investment corridors between GCC nations and the dynamic real estate landscape across the Middle East.
Moderator:
Eng. Fathallah Fawzy, Chairman, MENA for Real Estate Development Consultancy
Panelists:
Dr. Mohammed Al Qarnas, Executive Director of Real Estate Development Empowerment, REGA, KSA
Dr. Mohammad Baydoun, Senior Vice President-Development and Concepts Ultra-luxury Sales, DAMAC Properties, UAE
Eng. Mohamed El Taher, CEO, Saudi Egyptian Developers, Egypt
Eng. Bassel El Serafy, CEO, Adeer International, Egypt
The New Administrative Capital has begun rewriting the nation’s future. It’s journey to evolve into a beacon of innovation across North Africa and the Middle East has been beyond impressive. The next phase of development represents not just expansion, but where cutting-edge urban planning meets Egyptian ingenuity to create a city that rivals the world's most advanced urban centers.
H.E. Eng. Khaled Mahmoud Abbas, Chairman and Managing Director, ACUD, Egypt
A balanced fiscal policy focused on maintaining stability while fostering growth serves as the cornerstone of Egypt's economic transformation strategy. By enhancing confidence in the economy, the Ministry of Finance aims to unleash private sector potential and attract foreign investments that drive sustainable development across our urban landscape. Ministry’s approach emphasizes effective spending to improve productivity and support demand, ensuring that government resources generate maximum economic impact for infrastructure projects and development initiatives. Additionally, the Ministry is committed to developing a vibrant debt market that functions as a benchmark for private sector financing, providing developers and businesses with reliable access to capital at competitive rates.
H.E. Yasser Sobhi, Vice Minister of Finance for Fiscal Policy, Ministry of Finance, Egypt
Tourist arrivals into Egypt are said to hit 30 million by 2030. The convergence of tourism, hospitality and real estate sectors will represent a dynamic intersection that’s reshaping investment landscapes and development strategies. Join us as we explore new opportunities for investors, developers, and operators while meeting evolving consumer demands.
Moderator:
Ghada Shalaby, Executive Director, Egyptian Hotel Association & Former Vice Minister for Tourism, Egypt
Panelists:
Ahmad Hozaien, Regional Vice President, Mariott International
Ibrahim El Missiri, Group CEO, Abu Soma Development Company
Alaa Akl, Chairman and CEO, Jaz Hotels
Lars Geweyer, CEO- Hospitality Division, ADD Properties
Proptech in Egypt is seeing massive adoption and is being driven by increasing need for transparency, streamlined processes and enhanced customer experiences. As the global PropTech market is expected to reach $90 billion in the coming years, Egypt's real estate sector is actively participating in this technological revolution, adapting and implementing innovative solutions to meet the changing demands of the market.
Speaker:
Abdel-Azim Osman, Co-Founder, Chief Product and Marketing Officer, Nawy
Egypt represents the Arab world’s largest consumer market, driven by a young demographic where 60% of the population is under 30 years old. Traditional retail still commands over 50% of the market share as major E-commerce players battle it out to claim much more significant market share. Join us to explore this undervalued sector poised for explosive growth where early movers will capture extraordinary returns in one of the region's most promising yet overlooked markets.
Moderator:
Nihal El Koussi, Managing Director, North Africa and Levant, NielsenIQ
Panelists:
Rasha Azab, Managing Director – Shopping Malls, Majid Al Futtaim Properties, Egypt
Ahmed Dasha Badrawi, Executive Vice-Chairman, Marakez (Fawaz Al Hokair Group), Egypt
Mohamed Galal, Chairman and Founder, TSM