BRANDED RESIDENCES: A STRATEGIC INVESTMENT IN LIFESTYLE AND VALUE

Branded residences have evolved from a niche hospitality offering into a $70+ billion global market, projected to reach 1,600 projects by 2031. This growth reflects more than changing tastes, it signals a shift in how investors evaluate property, weighing brand credibility, resilience, and experience as part of the asset’s value.

A PREMIUM THAT HOLDS ITS VALUE

Savills research shows branded residences command an average 33% price premium compared to non-branded luxury homes, and remain 15% more resilient during market downturns. For investors, that means not just strong entry value but protection when the market softens.

They also tend to outperform at resale, with global data indicating up to 25–40% higher resale values versus comparable properties. Combined with professional management and consistent brand standards, they offer a lower-risk, higher-reward profile, attractive to those balancing capital appreciation with portfolio diversification.

THE MIDDLE EAST’S MOMENTUM

The Middle East is now the fastest-growing region for branded residence launches. The UAE remains a leader, but the story is expanding: Cairo is on track for an 850% rise in branded residences by 2031, while Riyadh and other Saudi cities are accelerating under Vision 2030.

This growth is driven by a mix of government-backed infrastructure, regulatory reform enabling foreign ownership, and rising global demand for safe-haven assets. For investors, the region represents both a growth market and a hedge, with demand coming from regional buyers as well as international capital seeking exposure to high-performing destinations.

RAS AL KHAIMAH: ATTRACTIVE ENTRY POINT, STRONG YIELD POTENTIAL

Among these markets, Ras Al Khaimah is gaining attention for combining lifestyle appeal with compelling economics. Property prices are forecast to rise to AED 4,500 per sq. ft. by 2030, supported by large-scale projects including Wynn Al Marjan Island, Waldorf Astoria Residences, and Nobu Residences.

RAK’s positioning is distinct: it offers beachfront privacy and wellness-led developments, with the potential for high rental yields as tourism expands. Freehold property rights, streamlined regulations, and ongoing investment in hospitality infrastructure further strengthen its case.

For investors, RAK represents a rare opportunity to enter a market early in its growth cycle, with the prospect of both capital appreciation and strong occupancy-driven returns.

SHAPING THE FUTURE OF REAL ESTATE

Beyond the financials, branded residences are setting the benchmark for what luxury living will look like in the next decade. Smart home systems, AI-powered concierge platforms, and wellness-focused amenities are now standard features. Many projects also integrate sustainability measures, from energy-efficient design to green building certifications, aligning with ESG priorities that matter to institutional and private investors alike.

In this way, branded residences are not just real estate assets but forward-looking lifestyle ecosystems that respond to shifting consumer expectations.

Want to know more data?
Download the full report:
Branded Residences: The Proven Investment in Premium Living

Want to hear it live from the experts?
Join us at the International Real Estate Investment Summit (IREIS.) | 30–31 Oct 2025 | Ras Al Khaimah

Cityscape| Sept 17, 2025