Cityscape Egypt is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Informa
Informa

Content & Features

CITYSCAPE TALKS

Day 1

Wednesday 24 September 2025

2:20PM
Opening Notes
Welcome and opening remarks by MC

MC: Ranim Elhamy, Presenter and Broadcast Journaliast

2:20PM - 2:40PM
Fireside Chat
Ras El-Hekma - Egypt’s biggest investment opportunity in decades, are you in?

Looking for a luxurious real estate investment opportunity? 

 

Being one of the largest Mega-investment deals in Egypt, Ras El-Hekma is meant to be the destination of luxurious real estate investment.

 

Speaker:
Shehab Elorabi, General Manager, Modon

 

Moderator:
Hazem Sherif, Chairman & Editor in Chief, Al Mal Newspaper

2:40PM - 3:15PM
Panel Discussion
Curating tailor made investment opportunities across Egypt real estate - What price, where to invest and what to buy?

The Egyptian real estate market is super diversified, full of opportunities, across various destinations, and offering a variety of products.

 

This data-driven session will guide you through the insights of real estate destinations and products in Egypt, to help you prioritizing your real estate investments.

 

Speakers:

  • Eng. Ahmed Sabbour, Chairman & MD, Al Ahly Sabbour Developments
  • Hesham Mahran, CEO, Orange Egypt

 

Moderator:

Nervein Magdy, Managing Director, Property Finder Egypt

3:15PM -3:45PM
The Wellness Premium
How Healthy Communities Create Higher Value

Today’s buyers and investors aren’t only focused on location and square meters; they are looking for lifestyle, wellness, and long-term value. Developments that integrate fitness, wellbeing, and community spaces consistently deliver stronger returns, faster sales, and higher resale potential. 

 

Discover how wellness is no longer just an add-on but a strategic driver of ROI and brand equity in the real estate market.

 

Speakers:

  • Hussein Rifai, Founder, Easykey
  • Deana Shaaban, Co-Founder Ignite & Founder D's Method
  • Hussein Abdeldayem, Co-Founder & CEO, Ignite Egypt
3:45PM - 4:00PM
Break
15 Minutes Break
4:00PM - 4:40PM
Panel Discussion
Why should your next investment be in a smart sustainable property?

Smart Sustainable City! What’s in it for me?

 

IoT, AI, and data analytics integration into real estate developments, what does it mean and how it could impact your living experience and investment decisions?

 

Join us and know what to expect from your investment in a smart sustainable compound.

 

Speakers:

  • Dr. Sameh Elsayed, CEO & MD, Misr Al Gadida Company
  • Eng. Tamer Nasser, CEO, City Edge Developments

 

Moderator:
Mahmoud El Gendy, Editor in Chief, Eskan Misr Journal

4:40PM - 5:00PM
Fireside Chat
Would you like a slice of Egypt’s booming commercial real estate market?

Commercial real units are becoming the black horse of the Egyptian real estate market. In this session, you’ll know where to invest, when you can expect to get revenues, and mandatory leasing tips & tricks.

 

Speaker:
Ayman Sami, Country Head, JLL

 

Moderator:
Nora Magdi, Digital Presenter & Journalist

5:00PM - 6:00PM
Panel Discussion
Potential of PropTech Innovation in the Middle East

Beyond listing platforms, PropTech is playing a pivotal role as a catalyst to the regional real estate sector. From community and access management applications to home automation solutions, fractional ownership platforms, and more.. Innovation is non-stopping. 

 

This panel will discuss the regional real estate industry gaps, that can hold an opportunity for PropTech entrepreneurs to fill it with their innovative startups.

 

Speakers:

  • Eng. Abdallah Sallam, President and CEO, Madinet Masr
  • Mohamed Nagi, CEO, WRK+ (The GrEEK Campus & MQR)
  • Dr. Jane Hanna, Deputy Director, AAST Entrepreneurship Center

 

Moderator:

Yasmine Nazmy, Managing Editor, Inc. Arabia

6:00PM - 7:30PM
Egypt PropTech Challenge
Egypt PropTech Challenge – Early Stage

Judges:

  • Eng. Abdallah Sallam, President and CEO, Madinet Masr
  • Mohamed Nagi, CEO, WRK+ (The GrEEK Campus & MQR)
  • Dr. Jane Hanna, Deputy Director, AAST Entrepreneurship Center
  • Fayza Riad, Chief Strategy Officer, Nawy
7:30PM
End Of Day
Closing remarks and end of Cityscape talks day 1